About First Southern National Bank
First Southern National Bank is FDIC-insured, backed by the full faith and credit of the U.S. Government.
Short Summary
First Southern National Bank helps people make wise financial decisions so they can flourish in all parts of their lives. As a community bank with deep roots and decades of experience, First Southern National Bank offers personalized guidance, trusted relationships, and principled financial wisdom to individuals, families, and businesses.
Brand Summary
We are a community bank built on timeless values and genuine relationships. We believe banking is personal, wisdom matters, and people come before transactions.
We are trusted guides who walk alongside our customers with empathy, experience, and integrity. We listen well, ask thoughtful questions, and offer clear, consistent counsel rooted in long-term thinking.
We are relational, not transactional. We prioritize presence over convenience and stewardship over speed. We are committed to doing the right thing — even when it’s harder — and to serving our customers, neighbors, and communities with generosity and care.
First Southern National Bank Locations
First Southern National Bank has locations and ATMs all throughout Kentucky, including:
- Bremen (ITM)
- Central City
- Conley Bottom (ATM)
- Greenville
- Hopkinsville
- Lancaster
- Lexington
- Monticello
- Nicholasville
- Northside (ITM)
- Princeton
- Richmond
- Russellville Bethel
- Somerset
- Stanford
- Vincent Drive
Our Key Messages
We offer the best of community banking — wherever our customers live.
First Southern National Bank delivers personalized guidance and attentive service that national banks can’t replicate. We know our customers, value their stories, and tailor solutions to their unique goals.
We offer customers exceptional financial solutions delivered with excellence.
We hold ourselves to exceptionally high standards and strive to deliver clear, consistent and caring financial guidance every step of the way. Informed by more than 40 years of experience and diverse expertise, we collaborate with our customers to overcome challenges, leveraging our creativity and flexibility to help them move forward.
We approach our work from a principled perspective of financial wisdom and wellness.
We believe simple principles (like “debt is dangerous” and “margin is healthy”) have profound power to build wealth, and that our financial decisions impact every aspect of our lives. We also believe a stewardship view of money is a wise view of money. Our principled perspective informs the way we care for customers, inspires the way we help our neighbors, and guides the way we run our business.
We are defined by a unique, authentic culture and community.
Our values and standards are important to us. Together with our longstanding history and our community roots, they create a unique culture that allows us to serve our customers with excellence. We believe in hard work, hospitality, keeping our word and taking care of one another. Our southern tradition and American ideals are intrinsic to who we are, and we believe they empower us to be even more effective in serving our customers.
Relationships are the heart of our business.
We believe that to serve our customers well and get them where they want to go, we have to truly get to know them – their circumstances, their goals, their passions and their needs. We are deeply committed to knowing and caring for our customers, going beyond the average banking experience to help them succeed.
Our values are lived out in our everyday processes and decisions.
We put our values into action every day – in the decisions we make both as an organization and individually, the processes we follow and the high standards we set. To us, the little things matter. We want to make our customers’ lives easier.
Core Services
Personal Banking
- Checking & Savings Accounts
- Online & Mobile Banking
- Mortgages & Home Loans
- Personal Lending
- Debit & Credit Services
Business Banking
- Business Checking & Savings
- Commercial & Small Business Lending
- Treasury Management
- Merchant Services
Ideal Audience
Our ideal audience is made up of people who believe that long-term relationships built on shared values will create uncommon value for all.
Our ideal audience comes from all walks of life — business owners, families, and teenagers opening up their first savings account.
Brand Personality
Archetype
Leader–Teacher
We lead with confidence, wisdom, and responsibility — and we teach through relationship, clarity, and patience.
Attributes
- Wise & Trustworthy
- Relational & Present
- Principled & Neighborly
- Generous Stewards
- Creative & Entrepreneurial
Voice & Tone
- Knowledgeable, but never inaccessible
- Warm and relational, not casual or flippant
- Principled, without sounding rigid
- Traditional, without feeling outdated
- Confident, not boastful
Brand Perspective
Premise (Core Themes)
- Exceptional Financial Guidance
- Principled Financial Wisdom & Wellness
- Real Culture, Community, and Care
What We Believe
- Wisdom is more valuable than wealth alone
- Stewardship creates freedom and margin
- People deserve clarity, not complexity
- Trust is built through consistency and care
Full Narrative (Internal Compass)
Who We Serve
We serve individuals, families, and business owners who care deeply about doing the right thing, providing for the future, and leaving a meaningful legacy.
Who We Are
We are trusted guides — knowledgeable, relational, and deeply committed to our communities. We listen first, act thoughtfully, and stand by our word.
What We Do
We provide wise financial counsel, personalized solutions, and attentive service. We anticipate needs, remove friction, and go the extra mile — because relationships deserve that level of care.
Why It Matters
Our work helps people flourish. By creating margin and reducing financial stress, we enable our customers to live more generous, present, and purpose-filled lives.
Primary Presentation (External Messaging)
Financial Wisdom. Flourishing Lives.
First Southern National Bank helps people make wise financial decisions so they can flourish in all parts of their lives. Through genuine relationships, principled guidance, and decades of experience, we walk alongside our customers with clarity and care — helping them build margin, plan confidently, and invest in what matters most.